We Simplify the Internet
affordable solutions
build targeted traffic
converting customers

Internet Marketing Services

Internet (or Web, Online, Digital) Marketing Services

The Internet, as a marketing medium, offers exceptional sales and brand building potential for the small to medium sized business owner. Internet marketing (also known as Digital Marketing or Web Marketing) is highly cost effective, offers many unique advantages that traditional advertising can't match and can give smaller businesses an unfair advantage over much larger firms.

Most companies find it extremely frustrating, having launched a website with high performance expectations, only to sit waiting for traffic that never comes. An Internet presence is worthless unless people-- your customers--can find it.  The mentality of "If you build it, they will come" does not apply to the online world. Failure to correctly market your website will result in little to no visitors coming to your website and in turn will do very little to increase your online brand awareness. When you work with us at WSI, we can show you how to consistently generate traffic for your site, get your brand name noticed and convert that traffic into sales and leads.

Internet marketing activities are generally focused on three goals: generating new customers through your website, converting more traffic that comes to your site and enhancing the value of your brand. These are typical goals, even of traditional marketing, but on the Internet they take on an entirely new dimension.

The core principle of an Internet Marketing System is to build targeted traffic and that’s a critical component of any Internet solution.  Fortunately, the Internet offers many affordable ways to increase your online visibility.

There are 11 Key Components of an Internet Marketing System:

  1. Domain Name Registrations
  2. Website Design or Web Design
  3. Website Development or Web Development
  4. Content Management System or CMS
  5. Website Hosting or Web Hosting
  6. Pay-Per-Click or PPC or Paid Search Marketing
  7. Search Engine Optimization or SEO or Organic Search Marketing
  8. Social Media Optimisation or SMO or Social Media Marketing
  9. Email Marketing or Targeted Lead Marketing
  10. Web Analytics or Website Statistics or Web Traffic Stats
  11. Website Conversion Architecture or Web Conversion Architecture

In addition to the traffic and sales generating benefits of web marketing, there's another advantage that can't be overlooked. Thanks to the virtual nature of the Internet, smaller businesses can have an online presence that looks every bit as impressive as those of the big brands - without spending millions on brand development and promotion. A fresh looking professional design, website content that speaks to your visitor and in essence a complete Internet platform is affordable even for businesses with a limited budget and you are flexible enough to grow as the business does.