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Pay-Per-Click and Web Analytics Go Hand in Hand …use data to drive greater traffic, conversion and performance An overview of PPC and Web Analytics Pay-Per-Click (PPC) advertising can also be described as Point of Interest advertising - you are aiming to catch your customers' attention at their highest point of interest - right when they are searching for you! It is an advertising mode..
File size: 1223 KB, Release date: 02-Sep-2010
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A Landing Page is where visitors land after clicking on an email link, a search engine result, a banner ad, or manually typing in a specific advertised address. Actually making use of that tidbit of knowledge is a little more complex. It’s easy to fall into the trap of throwing money into driving traffic and living with your conversion rate. Want more customers? Just buy more traffic. Not exactly efficient…or cost effective. The scenario below illustrates that a mere 2% increase in conversion re